A leader’s guide to creating an innovation culture
نویسنده
چکیده
Much can be done by most organizations to boost their overall innovation. It starts with learning to tap into the creative potential of all the employees and their knowledge about customers, competitors, and processes, and the key is to establish the right organizational climate. Beyond this, many organizations also need to learn how to make themselves more attractive to more diverse and unconventional talent. Traditionally business organizations have not been the most hospitable to the unusual person with a different view of the world. In seeking to make their organizations become more driven by new ideas and new approaches, however, CEOs should not be tempted to regard innovation and creativity effort as a free-for-all. Turning ideas into commercial reality requires persistence and discipline, and overall effectiveness ultimately depends on top management being able to find the right balance between corporate creativity and efficiency.
منابع مشابه
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